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Now the nation''s leading producer of steel doors, Therma-Tru helped build the market for that product category. The effectiveness of that pioneering effort is reflected in the market share steel currently holds. For the past two decades company has focused its commitment to quality fiberglass and innovation on doors, the fastest-growing segment within the exterior door category. We were interested in differentiating ourselves from the rest of the market -- that''s the only way to be profitable exterior in the long term recalling hiscompany''s motivation for pursuing fiberglass. Therma-Tru recruited a ream of engineers and assigned doors them the mission of developing a new product that would put perform both wood and steel. The team blended fiberglass and resins to invent a sheet-molding compound, as well as the tooling to transform those larsen supplies into a door skin. After extensive laboratory and field testing, the fiberglass industry''s first door hit the market: the Fiber-Classic.

Now the nation''s leading producer of steel doors, Therma-Tru helped build the market for that product category. The effectiveness of that pioneering effort is reflected in the market share steel currently holds. For the past two decades company has focused its commitment to quality fiberglass and innovation on doors, the fastest-growing segment within the exterior door category. We were interested in differentiating ourselves from the rest of the market -- that''s the only way to be profitable exterior in the long term recalling hiscompany''s motivation for pursuing fiberglass. Therma-Tru recruited a ream of engineers and assigned doors them the mission of developing a new product that would put perform both wood and steel. The team blended fiberglass and resins to invent a sheet-molding compound, as well as the tooling to transform those larsen supplies into a door skin. After extensive laboratory and field testing, the fiberglass industry''s first door hit the market: the Fiber-Classic.

Rate for front entry doors has dropped from 18% to 2% since his company began specifying Therma-Tru exterior product. Previously, almost 30% of the steel doors we installed had to be replaced due to construction accidents denting The doors. Such concerns are a relic of the past as they Company also recently switched to Therma-Tru ''because it saves me both time and money, and I know I will never have to worry about callbacks. It''s a big savings not having to replace or repair doors on a project. In a recent survey of custom home builders nationwide, nearly 37% of respondents cited Therma-Tru as the brand they use most often. That figure was more than four times the percentage of the nearest competitor. Quality plays a large role in the product-selection decisions of our custom builders and is often driven by our builders clients design firm in. Classic-Craft, Fiber-Classic and fiberglass Smooth-Star doors doors are light-years ahead - they offer a level of quality unmatched by any competitor.

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